Why this Kolaveri Di?

Why this Kolaveri Di? That is probably the question a lot of Indians are asking and the answer is simple, its just a song with a catchy tune. Still confused? Well most of India, at least the northern part is....or well was when all of sudden that first line I typed was played, firstly everyone who didn't speak Tamil, had no idea what was happening and there was this talk about Kolaveri which was odd as no one knew what it meant unless of course you had any remote knowledge of Tamil. The other bit was that it started with, "Why this Kolaveri Kolaveri Kolaveri Di?" to which the most obvious response was, "Shouldn't it be what not why?" and as humans our curiosity always gets the better of us and hence we went to our best friend (Google) and asked the question that kept bothering us. Alas, the answer is a 4:08 min video of a song, it was initially leaked and went so viral the producer released a lengthier version with a video,on YouTube. Now, the first time I heard the song, it didn't really click with me as such, that is for the first 45 seconds and then I started bopping my head, the slow bop of the head - a sign of affirmation that the music connects with you. The only thing is that it has words which made you do a double take, there was mention of soup song and flop song, now flop song I could understand - the dude obviously is playing himself down right at the start to keep the expectations low (or well that was my understanding of it) but I could not for the love of those guitar strums figure out what a soup song was or for that matter soup boys? I mean was this a new trend that Maggi and Knorr were using to promote their products? If so why would they have the word flop follow suit? No there had to be a another reason, a totally different meaning and voilà there it was, the soup song referred to "Love Failure Song" (sic) and soup boys were the boys who failed in love as per that most authentic source on the web - Wikipedia. So while I got back to the song, this small exercise confirmed my conclusions that soups weren't as cool as they are touted to be, I found that all of a sudden this had become my next "Apdi Pode" (another Tamil song which had a massive crossover to the northern side) and somehow it kept repeating itself on the playlist. A few days later, what do you know, its trending on Twitter and getting more posts and attention than Sunny Leone (totally stole her thunder) and everyone who's anyone in India started talking about that song that Dhanush wrote and sang. The song has well and truly gone viral and if you have not yet heard it, then you probably don't have any connection to the land of India. I have approximately 20 people sharing this song in the last 24 hours and the count is just going up. The Kolaveri (which means killer rage) is just starting to ramp up and don't expect it to die soon. Like it or Loathe it, the line you will utter is "Why this Kolaveri Kolaveri Kolaveri Di?"!